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NEW QUESTION 46
You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.
- A. Open a Global Fan Page.
- B. Open one Fan Page with multiple locations.
- C. You are not able to set up franchise locations on Facebook.
- D. Open a new Fan Page for each location.
Answer: B
Explanation:
Explanation
With Facebook Locations, you can connect and manage all of your franchise locations on Facebook.
This structure is often referred to as the parent-child relationship, where your main brand page is the parent, and individual locations are the children.
There are several advantages to this approach:
* Brand consistency and control.
* Increased visibility for individual locations.
* Location finder.
* Easier management of multiple pages.
NEW QUESTION 47
What determines the "Total Value" of your ads?
Choose only ONE best answer.
- A. Maximizing Consumer Experience and Advertiser Bid.
- B. Maximizing Advertiser Value and Optimizing Consumer Experience.
- C. Optimizing Consumer Experience and Maximizing User Value.
- D. Maximizing advertiser value and estimated action rates.
Answer: B
Explanation:
Explanation
Facebook is always trying to find a balance between maximizing the advertiser value and optimizing the consumer experience.
Keep in mind that the Total Value will be the addition of two components:
* Advertiser Bid x Estimated Action Rates (Maximizing Advertiser Value)
* User Value (Optimizing Consumer Experience)
Those two components will help determine your Total Value.
NEW QUESTION 48
You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.
- A. You should run traffic ads to the customer base but focused on female users.
- B. You should run traffic ads targeted at the entire customer database.
- C. You should run interaction posts to bring awareness to the new customer base.
- D. You should run conversion ads targeted at women only.
Answer: A
Explanation:
Explanation
It's a newly-built website. In other words, you don't have pixel events registered in your account, or the customer has not generated enough data to launch conversion ads.You want to start first bringing traffic to the website so that you can then launch conversion ads.
The first task is to run traffic ads to female customers as they are your largest customer base.
NEW QUESTION 49
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